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Articles and practical insights from a Taboola Expert on Native Ads, Taboola Realize Ads, AI-driven campaign execution and performance-focused advertorial funnels.

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Want to get started with native ads but need guidance?

The Realize Ads Campaign Group: How E-Commerce Brands Can Scale Intelligently Without Losing Control

The Realize Ads Campaign Group: How E-Commerce Brands Can Scale Intelligently Without Losing Control

The Realize Ads Campaign Group: How E-Commerce Brands Can Scale Intelligently Without Losing Control

Scaling native ad campaigns for e-commerce often looks simple from the outside. You have your creatives. You have your audience data. You have your budget. What could possibly go wrong?

Werbung // Paid Partnership

3 days ago16 min read

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Native Ads Blog

Explore recent articles on Native Advertising — from beginner topics like “what are native ads” to advanced performance strategies for experienced media buyers.

Practical. Independent. Focused on what actually works.

The Realize Ads Campaign Group: How E-Commerce Brands Can Scale Intelligently Without Losing Control

The Realize Ads Campaign Group: How E-Commerce Brands Can Scale Intelligently Without Losing Control

The Realize Ads Campaign Group: How E-Commerce Brands Can Scale Intelligently Without Losing Control

Scaling native ad campaigns for e-commerce often looks simple from the outside. You have your creatives. You have your audience data. You have your budget. What could possibly go wrong?

Werbung // Paid Partnership

16 min read

Native Ads Do’s and Don’ts: Key Principles from Practice

Native Ads Do’s and Don’ts: Key Principles from Practice

Native Ads Do’s and Don’ts: Key Principles from Practice

Native Ads Do’s and Don’ts: Key Principles from Practice

Patrick Coyle

4 min read

Native Ads Branding Effect – Why Impressions Can Matter Before the Click

Native Ads Branding Effect – Why Impressions Can Matter Before the Click

Native Ads Branding Effect – Why Impressions Can Matter Before the Click

Native Ads Branding Effect – Why Impressions Can Matter Before the Click

Patrick Coyle

4 min read

Native Ads Desktop: Why Desktop Traffic Should Be Evaluated More Carefully

Native Ads Desktop: Why Desktop Traffic Should Be Evaluated More Carefully

Native Ads Desktop: Why Desktop Traffic Should Be Evaluated More Carefully

Native Ads Desktop: Why Desktop Traffic Should Be Evaluated More Carefully

Patrick Coyle

3 min read

Native Ads Effort: Why Operational Workload May Be Lower in Some Setups

Native Ads Effort: Why Operational Workload May Be Lower in Some Setups

Native Ads Effort: Why Operational Workload May Be Lower in Some Setups

Why native ads effort can be lower compared to social ads in certain setups.

Patrick Coyle

3 min read

What are spillover effects native ads—and why do they barely show up in most reports?

What are spillover effects native ads—and why do they barely show up in most reports?

What Are Spillover Effects Native Ads? Why You’re Likely Misjudging Their True Impact

What Are Spillover Effects Native Ads? Why You’re Likely Misjudging Their True Impact

Patrick Coyle

3 min read

Copywriting Avatars: Why They Are Critical for Native Ads Advertorials

Copywriting Avatars: Why They Are Critical for Native Ads Advertorials

Copywriting Avatars: Why They Are Critical for Native Ads Advertorials

Why copywriting avatars are especially important for native ads advertorials.

Patrick Coyle

3 min read

Deep Research Advertorial: Why Proper Research Makes the Difference

Deep Research Advertorial: Why Proper Research Makes the Difference

Deep Research Advertorial: Why Proper Research Makes the Difference

Why deep research advertorial work can significantly impact performance across native ads, listicles, and creatives.

Patrick Coyle

4 min read

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